The Book

 
 

The Startup Analysis Canvas was created to guide first-time entrepreneurs that feel ...

  • Overwhelmed by the tasks of creating a startup company
  • Frustrated with finding the right team at the right time
  • Disappointed by the widespread failure of bringing good ideas to market
 

It’s common for aspiring entrepreneurs to desire ...

  • Innovative approaches and tools to help create a startup company
  • Intelligence on what customers really want, and are willing to pay for
  • Insights on the big picture of crafting a startup company, and how the puzzle pieces fit together
 

The Startup Analysis Canvas will help you ...

  • Understand the theory and practice of value creation
  • Determine how to build the right team for your startup company
  • Avoid wasting time with startup ideas with limited commercial potential
  • Raise the right financial capital at the right time for the right purpose
 

By the end of this book, you will be positioned to ...

  • Effectively design value propositions that directly align with your target customers’ interests
  • Assemble and lead an well-comprised team to produce results that create value for your customers
  • Pursue big ideas that really matter to customers
  • Craft a financial model that minimizes risks and maximizing your success
     
 

Each chapter aligns with the key topics of the startup analysis canvas.

The Startup Analysis Canvas provides a model for you to create your value proposition, team strategy, market strategy, and financial strategy. This is the tool at the center of this book. It makes building a startup visible and tangible, and thus easier to design and manage with chapters dedicated to each topic.

     1.0   Introduction - Page 1
     1.1   How to Build a Startup - Page 8
     1.2   The Startup Analysis Canvas - Page 14

     2.0   Value Proposition - Page 16
     2.1   Problem - Page 28
     2.2   Competition - Page 46
     2.3   Product-Market Fit - Page 52

     3.0   Team Strategy - Page 62
     3.1   Founders - Page 74
     3.2   Advisers - Page 88
     3.3   Partners - Page 96

     4.0 Market Strategy - Page 106
     4.1 Price - Page 118
     4.2 Placement - Page 132
     4.3 Promotion - Page 144

     5.0 Financial Strategy - Page 156
     5.1 Revenue Model - Page 166
     5.2 Cost Model - Page 174
     5.3 Sales Model - Page 182
     5.4 Funding Model - Page 192

     6.0 Next Steps - Page 200